About HOKII

Brand slogan

Beautiful design brings happiness to everyone

HOKII comes from the Taiwanese word for "blessing", which represents a state of happiness and beauty. In Taiwanese culture, "blessing" is often used to express blessings or praise for oneself or others. The founder of the brand was inspired by this word and decided to use it as the name and concept of the brand, hoping to provide high-quality, practical and interesting household products so that everyone who uses its products can feel full of happiness and blessings.

Brand Purpose

We believe that good design should be available to everyone, giving consumers who love home life and a sense of ritual a better choice, without having to choose counterfeit products of varying quality just to have the appearance of imported furniture.

Brand Goal

Let every family enjoy a good quality of life. "Beautiful design, happiness for everyone". This slogan not only expresses the brand's characteristics and vision, but also expresses the brand's blessings to customers.

Original design

HOKII brand products are the inspiration and creativity that designers find from the inconveniences in life, traditional crafts, traditional furniture, etc.